DATACOLOR PRINTFIX PRO
DesignDesign was engaged by Datacolor to help bring to market their exciting next generation spectro technology, in the form of the PrintFIX Pro, a hand-held device used by photographers to produce gallery-quality prints. The PrintFIX Pro profiles any RGB-driven inkjet, dye-sub, thermal, chemical, or laser printer with virtually any media.
The new design needed to be ergonomic and intuitive, with product styling that reflected Datacolor’s new global style guidelines.
DesignDesign began the process by conducting user research, as well as ergonomic and anthropomorphic studies before commencing the concept ideation. 2D sketches explored many forms and part assembly methods. 3D foam models were created to help visually resolve the true size and feel of form concepts. These foam models proved to be valuable for user/customer review and buy-in.