A recession can be the best time for your company to invest in innovative products.
Our process can help you prepare for success when the market improves.
 Strategy
Understand our clients’ core competencies and corporate culture
Listen to clients’ perception of how DesignDesign can support their success
Focus on Strategies that meet clients’ requested Business, Technical and Market objectives
Collaborate with the client to formulate Success Criteria and a Program Plan
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Research
Interview and observe users – determine wants, needs, wishes
Learn strengths and weaknesses of products in the marketplace
Propose innovative solutions for consideration as key competitive advantages
Develop Product Requirements Document
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Concept Development
Explore, brainstorm, model brand strengthening solutions
Configure components differently, considering functional and manufacturing benefits
Create and test user interaction solutions for intuitive use, safety, positive ownership experience
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 Design Development
Design and document to satisfy regulatory needs
Model virtually and physically to verify for development
Create parts/assemblies that reduce complexity and assure robustness
Assure concurrent engineering efforts are accomplished with synergy
Create intuitive graphical user interfaces (GUI) appropriate for target markets
Develop product support documentation – manuals, visual aids – for continuity of user experience
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Design Verification
Identify and mitigate design risk through assessment tools (FMEA, ISO)
Expedite rapid prototyping to confirm design intent – support to testing
Assess design for manufacturability and assembly (DFMA)
Refine and improve the design and documentation in response to discoveries
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Manufacturing Liaison
Minimize time to market through early manufacturing involvement
Source the right vendors – US, off-shore
Clarify critical characteristics necessary for successful part acceptance
Manage delivery of tooling, first parts, and production part QC
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Packaging Design
Conceptualize and implement innovative, cost effective solutions
Design and document to satisfy regulatory needs
Assess materials and processes for Sustainability
Package for zero-defect delivery, user convenience, point-of-purchase impact
Make your packaging emphasize your brand and your message of quality
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Promotion
Leverage the knowledge of the same DesignDesign team for speeding your product launch
Trumpet a clear understanding/message of benefits and key competitive differences
Manage brand consistency from product to show, web, literature, ads and more |
