When PANTONE, world leader in color standards, needed to introduce their new formula guides with 25% more color, they called DesignDesign. The winning system used low gloss clear boxes printed in wrap-around color to highlight the guides at point of sale and protect the guides after purchase. The ColorVANTAGET Line of PANTONE ink-jet inks was a re-branding to elevate the products to a level commensurate with their position.
Full scope of solutions for client: Packaging Design, Marketing Development, Advertising Creation.