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Do consumers judge a product based
on its packaging?
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In a word, yes. Consumers often make their decision based on an emotional response to the packaging.

Package design is key. By accepting change in packaging design, worldwide businesses – like Nabisco – are able to increase their market share of well-worn products. In 1970 the company had a single form of packaging; today it offers 35 different solutions from flow wrap to paper to plastics.

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OTHER QUESTIONS:
Why is my sales literature not “selling”?
How important is branding to the success of my business?
Why does my direct mail effort generate junk mail results?
Is “searchability” essential to my website's success?
Do consumers judge a product based on its packaging?
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