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How important is branding to the success of my business?
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Very important. 75% of buying decisions are based on emotion, and a strong branding image can generate that emotion.

By setting yourself apart from your competitors through branding, prospects are less likely to focus on price as the key issue and instead focus on the clear concept of your product or service. Successful branding creates 'brand loyalty', the idea that customers will come back for more and even recommend it to others.

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OTHER QUESTIONS:

Why is my sales literature not “selling”?
How important is branding to the success of my business?
Why does my direct mail effort generate junk mail results?
Is “searchability” essential to my website's success?
Do consumers judge a product based on its packaging?

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