MELIOR DISCOVERY is leading the transformation of drug repositioning with its unique theraTRACE® platform, which can identify new therapeutic uses for pre-clinical and development-stage pharmaceuticals at a fraction of the time and cost associated with traditional discovery efforts. Melior approached DesignDesign to develop a marketing campaign that reflected their commitment to innovation and could clearly show the benefits of partnering with their company. DesignDesign used branding techniques across web, direct mail and tradeshow materials to illustrate Melior’s ability to “capture the untapped value of therapeutics."Visit www.meliordiscovery.com and www.meliorpharmaceuticals.com