DesignDesign provides creative support to Engineering and Marketing disciplines. We help our clients achieve a competitive advantage and secure additional market share with top-quality product design, strengthened brand recognition, cross-discipline interaction and elevated product promotion. Our customers' diversity ranges from consumer goods to high-tech scientific systems.
| For Industrial Design / Engineering: - Industrial Design and Mechanical Engineering - Innovative Concept Development - Compelling Product Styling - User Ergonomics and Human Factors - Appearance Models and Prototypes - Design for Manufacturing and Assembly - Manufacturing Liaison - Expedited First Lot Production - Cost Reductions and much more |
For Graphic Design / Marketing: - Strategic Planning - Identity and Brand Development - Print Advertising and Promotion - Literature Design and Press Releases - Graphic Design and Illustration - Web Site Design - Video and Interactive CDs - Trade Show Preparation - Product Packaging Design |
Commitment
At DesignDesign, our commitment to high quality design and customer success is our objective. We're a team of talented associates, complementary in education and experience, striving for excellence in our individual disciplines and cooperative interaction, from concept through launch.
Meet David A. White
DesignDesign Inc. was established in 1994 by David A. White. Find out more about him and how he took DesignDesign from a
one-person consultancy to the design firm we are today. Read David A. White's Bio.
Graphic Design & Marketing Affiliated Organizations:
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Industrial Design and Engineering Affiliated Organizations:
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Our Process
DISCUSSION
- Listen to client’s perception of how DesignDesign can support client’s success
- Focus on strategies that meet client’s requested objectives
RESEARCH
- Interview users for what they want, and watch them using products
- Learn strengths and weaknesses of products in the marketplace
- Propose innovative differences for consideration as key competitive advantages
CONCEPT DEVELOPMENT
- Sketch optional configurations searching for a brand-strengthening “style”
- Configure components differently considering engineering and mfg. benefits
- Highlight ergonomic requirements for convenience, intuitive use and safety
DESIGN DEVELOPMENT
- Integrate best ideas into one concept for development and review it again
- Create a hand-sculpted model to avoid postponing, “It’s too big or too small!”
- Sketch parts with assembly features for all to understand and agree on
GRAPHIC DEVELOPMENT
- Analyze operation and propose logical interface designs for intuitive use
- Use color, contrast, icons, words and graphics to organize info and elevate quality
- Tastefully position product name/logo and corporate/logo for brand building
CAD DEVELOPMENT
- Create parts/assemblies that reduce complexity and assuring robustness
- Leverage vendor participation to speed time to market
- Assure concurrent engineering efforts are accomplished with synergy
DESIGN CONFIRMATION
- Expedite rapid prototyping to confirm design intent (paint & take PR photos)
- Test design for manufacturability and assembly with all components
- Amend documentation to reflect discoveries/improvements
MANUFACTURING LIAISON
- Clarify critical characteristics necessary for successful part acceptance
- Manage delivery of tooling, first parts, and production part QC
- Minimize time to market
PACKAGING
- Package for 0-defect delivery or point-of-purchase or reduced cost or all three
- Use the DESIGNDESIGN process to conceptualize and deliver better solutions
- Make your packaging emphasize your brand and your message of quality
PROMOTION
- Consider leveraging the knowledge of the same team for speeding your launch
- Trumpet a clear understanding/message of benefits and key competitive differences
- Get brand consistency from product to show, web, literature, ads and more